Ford Clever Mobility Shifts from Research to Implementation; Company Announces Fresh Programs, Next Areas of Concentrate, Ford Media Center
Ford Wise Mobility Shifts from Research to Implementation; Company Announces Fresh Programs, Next Areas of Concentrate
MODE:Ripple EBIKE FACT SHEET
SAN FRANCISCO, June 23, 2015 – Ford Motor Company today announces the next phase of its Ford Wise Mobility plan – moving from research to the commence of implementation, including fresh strategic areas of concentrate, fresh pilot programs and fresh mobility product experiments.
Ford Wise Mobility is the company’s plan to supply the next level in connectivity, mobility, autonomous vehicles, the customer practice and big data. Ford introduced the plan in January, along with twenty five experiments aimed at better understanding consumers’ mobility needs around the globe.
“My great-grandfather helped put the world on wheels so everyone could love the benefits of mobility,” said Ford Executive Chairman Bill Ford. “Our vision today is to expand that same thinking using advanced technology and fresh business models, and addressing the mobility challenges people face around the world.”
Following six months of gathering data and consumer insights, Ford is honing in on two strategic areas – nimble use and ownership of vehicles, and multimodal urban travel solutions.
“We now are moving from experimentation to implementation,” said Mark Fields, Ford president and CEO, speaking today at the annual Further with Ford trends conference in Palo Alto. “We have learned a lot in the past six months, and now are ready to put insights into activity. Our objective is to make people’s lives better by helping them more lightly navigate through their day, address societal issues and, over time, switch the way the world moves – just as Henry Ford did more than one hundred years ago.”
Supple use and ownership
Ford Motor Credit Company announced today Peer-2-Peer Car Sharing – a pilot program for select customers in six U.S. cities and in London.
Ford Credit is inviting 14,000 and 12,000 customers in six U.S. cities and London, respectively, to sign up to rent their Ford Credit-financed vehicles to prescreened drivers for short-term use, offsetting monthly vehicle ownership costs. U.S. customers participate through the Web-based, mobile-friendly software of ride-share company Getaround, while London drivers connect through a similar rental system of easyCar Club.
“Consumers tell us they are interested in sharing the costs of vehicle ownership, and this program will help us understand how much that extends to customers who are financing a Ford vehicle,” said David McClelland, Ford Credit vice president of marketing. “As most vehicles are parked and out of use much of the time, this can help us gauge our customers’ desires to pick up extra cash and keep their vehicles in use.”
Fresh findings from Penn Schoen Berland, an independent research company, display:
- One third of Millennials in the United States are interested in renting out their own belongings as a way to supplement their income
- Youthfull Americans rank car rails 2nd only to book lending as things they are most open to sharing
- More than half of Millennials report being open to sharing rails with others
- Half of Millennial and Generation Z consumers point to money savings as the top advantage to sharing goods and services. For forty percent, it’s the chance to attempt fresh products, while for thirty three percent, it’s having access to more options
The pilot is being suggested to select Ford Credit customers in California – including Berkeley, Oakland and San Francisco; as well as in Portland, Oregon; Chicago and Washington, D.C. It runs through November.
Ford also recently announced GoDrive, an on-demand, public car-sharing pilot. The service offers customers limber, practical and affordable access to a fleet of cars for one-way journeys with effortless parking via London.
The fresh pilot – which grew from one of the more than twenty five mobility experiments Ford announced in January – offers Londoners an effortless way to access transportation through:
- 50 cars placed in twenty locations
- One-way trips with ensured parking
- Pay-as-you-go, per-minute pricing covers all fees
- Availability of zero-emission Concentrate Electrified vehicles
Multimodal mobility solutions
In many cities, driving your vehicle from home to work is not feasible. Ford is looking for solutions here, too, and today is exposing a fresh electrified bike and a prototype smartphone app that makes using the eBike even lighter for urban commutes.
MoDe:Ripple is Ford’s third, most versatile eBike yet – lightly reconfigurable for different customer needs. The bike’s center framework assembly includes the motor and battery, while the front and rear assemblies and wheels can be configured for road, mountain or city railing. The bike folds and stores inwards any Ford vehicle – where it can be charged while stowed.
Like the MoDe:Me and MoDe:Pro eBikes introduced in March, MoDe:Ripple connects seamlessly with a rider’s smartphone thanks to the MoDe:Link app. The app harnesses real-time information regarding weather, congestion, parking costs, time, traffic and public transportation. It includes eyes-free navigation, route planning, and health and fitness information.
It also helps to identify the most efficient and cost-effective mode of transport for a journey.
A fresh extension of MoDe:Link for the smartwatch brings all of the real-time data and functionality to the eBike rider’s wrist. This includes the “no sweat” mode, which increases electrical pedal assist based on heart rate – ensuring riders gets to their destinations without violating a sweat. The wearable device also provides safety notifications. Hazards, such as potholes ahead, are signaled through vibing handlebars, plus the smartwatch alerts the rider and beeps.
Learnings from experiments
Ford today also shares insights from some of its more than twenty five mobility experiments:
- Dynamic Shuttle: The on-demand ride-sharing service in Fresh York and London studied how Ford vehicles – in this case, a Transit van – should be modified to make it most accommodating to consumers. People told Ford they want:
- Semitransparent fares and travel times
- Enough private space to feel comfy
- Amenities such as Wi-Fi
- Space for puny bags
- A less-than-five-minute walk to or from their pick-up and drop-off points
- InfoCycle: Research as to how bicycles can be best used in urban environments. Learnings include:
- Both consumers and cities can use data from bike sensors
- Bike sensor data can provide information about traffic patterns, pedestrians and road conditions that is difficult to obtain from vehicle sensors
- In the future, this data may be combined with vehicle data to analyze road quality, characterize micro-climates, or identify traffic patterns across the day
- For example, city planners could use this information to create bike lanes. Bike riders could get insights on best routes or real-time information on areas to avoid
- Data-Driven Insurance: Creating driver profiles based on behavior behind the wheel, then sharing with insurance providers and rental car companies for more personalized, potentially discounted rates. Insights include:
- People like receiving a score, as it permits them to track their progress and improve
- People don’t want to be told how to drive
- System works better if drivers see benefits of improving driving habits and are rewarded for switching behavior
- The realization that driver scores and associated driving data have a broader range of application to mobility services
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a utter line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
© two thousand seventeen The Ford Motor Company
Ford Clever Mobility Shifts from Research to Implementation; Company Announces Fresh Programs, Next Areas of Concentrate, Ford Media Center
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Ford Brainy Mobility Shifts from Research to Implementation; Company Anno.
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Ford Wise Mobility Update
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„Smart Mobility Plan“ von Ford: Auf die Forschung.
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Ford Credit Peer-to-Peer.
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Get Around App B-Roll
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Effortless Car App B-Roll
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MoDe:Link Smartphone B-R.
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MoDe:Ripple eBike B-Roll
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Ford eBike B-Roll
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InfoCycle Feature Story
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Further with Ford two thousand fifteen K.
Go Further
Jun 23, two thousand fifteen | SAN FRANCISCO
Ford Brainy Mobility Shifts from Research to Implementation; Company Announces Fresh Programs, Next Areas of Concentrate
- Ford comes in the implementation phase of its Ford Brainy Mobility plan – applying learnings from initial research experiments
- Company will now concentrate on two key areas of mobility – nimble use and ownership, and multimodal urban travel solutions
- Ford Motor Credit Company teams with Getaround in the U.S. and easyCar Club in London on peer-to-peer car-sharing pilot; customers can rent Ford Credit-financed vehicles to prescreened clients
- GoDrive – an on-demand car‑sharing pilot – starts in London; pay-as-you-go treatment offers one-way trips with ensured parking
- Ford also expanding multimodal mobility experimentation – introducing fresh electrical bike concept, MoDe:Ripple, and extension of the MoDe:Link smartphone app
MODE:Ripple EBIKE FACT SHEET
SAN FRANCISCO, June 23, 2015 – Ford Motor Company today announces the next phase of its Ford Clever Mobility plan – moving from research to the embark of implementation, including fresh strategic areas of concentrate, fresh pilot programs and fresh mobility product experiments.
Ford Brainy Mobility is the company’s plan to supply the next level in connectivity, mobility, autonomous vehicles, the customer practice and big data. Ford introduced the plan in January, along with twenty five experiments aimed at better understanding consumers’ mobility needs around the globe.
“My great-grandfather helped put the world on wheels so everyone could love the benefits of mobility,” said Ford Executive Chairman Bill Ford. “Our vision today is to expand that same thinking using advanced technology and fresh business models, and addressing the mobility challenges people face around the world.”
Following six months of gathering data and consumer insights, Ford is honing in on two strategic areas – supple use and ownership of vehicles, and multimodal urban travel solutions.
“We now are moving from experimentation to implementation,” said Mark Fields, Ford president and CEO, speaking today at the annual Further with Ford trends conference in Palo Alto. “We have learned a lot in the past six months, and now are ready to put insights into act. Our purpose is to make people’s lives better by helping them more lightly navigate through their day, address societal issues and, over time, switch the way the world moves – just as Henry Ford did more than one hundred years ago.”
Limber use and ownership
Ford Motor Credit Company announced today Peer-2-Peer Car Sharing – a pilot program for select customers in six U.S. cities and in London.
Ford Credit is inviting 14,000 and 12,000 customers in six U.S. cities and London, respectively, to sign up to rent their Ford Credit-financed vehicles to prescreened drivers for short-term use, offsetting monthly vehicle ownership costs. U.S. customers participate through the Web-based, mobile-friendly software of ride-share company Getaround, while London drivers connect through a similar rental system of easyCar Club.
“Consumers tell us they are interested in sharing the costs of vehicle ownership, and this program will help us understand how much that extends to customers who are financing a Ford vehicle,” said David McClelland, Ford Credit vice president of marketing. “As most vehicles are parked and out of use much of the time, this can help us gauge our customers’ desires to pick up extra cash and keep their vehicles in use.”
Fresh findings from Penn Schoen Berland, an independent research company, display:
- One third of Millennials in the United States are interested in renting out their own belongings as a way to supplement their income
- Youthful Americans rank car rails 2nd only to book lending as things they are most open to sharing
- More than half of Millennials report being open to sharing rails with others
- Half of Millennial and Generation Z consumers point to money savings as the top advantage to sharing goods and services. For forty percent, it’s the chance to attempt fresh products, while for thirty three percent, it’s having access to more options
The pilot is being suggested to select Ford Credit customers in California – including Berkeley, Oakland and San Francisco; as well as in Portland, Oregon; Chicago and Washington, D.C. It runs through November.
Ford also recently announced GoDrive, an on-demand, public car-sharing pilot. The service offers customers supple, practical and affordable access to a fleet of cars for one-way journeys with effortless parking across London.
The fresh pilot – which grew from one of the more than twenty five mobility experiments Ford announced in January – offers Londoners an effortless way to access transportation through:
- 50 cars placed in twenty locations
- One-way trips with assured parking
- Pay-as-you-go, per-minute pricing covers all fees
- Availability of zero-emission Concentrate Electrical vehicles
Multimodal mobility solutions
In many cities, driving your vehicle from home to work is not feasible. Ford is looking for solutions here, too, and today is exposing a fresh electrified bike and a prototype smartphone app that makes using the eBike even lighter for urban commutes.
MoDe:Ripple is Ford’s third, most versatile eBike yet – lightly reconfigurable for different customer needs. The bike’s center framework assembly includes the motor and battery, while the front and rear assemblies and wheels can be configured for road, mountain or city railing. The bike folds and stores inwards any Ford vehicle – where it can be charged while stowed.
Like the MoDe:Me and MoDe:Pro eBikes introduced in March, MoDe:Ripple connects seamlessly with a rider’s smartphone thanks to the MoDe:Link app. The app harnesses real-time information regarding weather, congestion, parking costs, time, traffic and public transportation. It includes eyes-free navigation, route planning, and health and fitness information.
It also helps to identify the most efficient and cost-effective mode of transport for a journey.
A fresh extension of MoDe:Link for the smartwatch brings all of the real-time data and functionality to the eBike rider’s wrist. This includes the “no sweat” mode, which increases electrical pedal assist based on heart rate – ensuring riders gets to their destinations without violating a sweat. The wearable device also provides safety notifications. Hazards, such as potholes ahead, are signaled through stimulating handlebars, plus the smartwatch alerts the rider and beeps.
Learnings from experiments
Ford today also shares insights from some of its more than twenty five mobility experiments:
- Dynamic Shuttle: The on-demand ride-sharing service in Fresh York and London studied how Ford vehicles – in this case, a Transit van – should be modified to make it most accommodating to consumers. People told Ford they want:
- Semi-transparent fares and travel times
- Enough private space to feel convenient
- Amenities such as Wi-Fi
- Space for puny bags
- A less-than-five-minute walk to or from their pick-up and drop-off points
- InfoCycle: Research as to how bicycles can be best used in urban environments. Learnings include:
- Both consumers and cities can use data from bike sensors
- Bike sensor data can provide information about traffic patterns, pedestrians and road conditions that is difficult to obtain from vehicle sensors
- In the future, this data may be combined with vehicle data to analyze road quality, characterize micro-climates, or identify traffic patterns across the day
- For example, city planners could use this information to create bike lanes. Bike riders could get insights on best routes or real-time information on areas to avoid
- Data-Driven Insurance: Creating driver profiles based on behavior behind the wheel, then sharing with insurance providers and rental car companies for more personalized, potentially discounted rates. Insights include: